Foundational Truth #4: A capital campaign is not about money, it’s about people’s hearts. Jesus said, “For where your treasure is, there will your heart be also.”
A capital campaign is about helping people to understand a Kingdom need exists.
God’s perfect plan of provision to meet that need through the stewardship of His people, and the prayerful consideration by each person of how God would have them respond to that need. Unless church members can understand the need and then personalize it to make it their heartfelt need, the campaign will fall short of its full potential, both spiritually and financially. If the campaign produces spiritual fruit, the money will take care of itself.